I helped support the Kickstarter for the book Nelvana of the Northern Lights, which collected all of the 1940s adventures of Nelvana, Canada's first super-heroine. Happily, we at the University of Calgary were asked to help provide material for the book, so I found myself able to support the publication from two separate ends!
Receiving the book last week, I informed my colleagues that University of Calgary Archives had received a special thank you for our efforts; there I thought it would end, but the story grew from there as the rest of campus became interested. As of this writing, it's led to a story at UToday (read it here) and may yet lead to me appearing on radio or television to speak more about the George Morley Collection, which, despite having been in our hands for most of a decade, hasn't received a great deal of attention until recently, largely because of my efforts.
Compared to the days when I had to struggle to get anyone interested in promoting my work at Marvel, I rather enjoy this set-up - people approach me, ask if I'd like to talk to them about comics and voila, the media machine takes over!